Dion.nu Design - Dion’s Weblog

Weblog of Dion Kesling. Designer in Rotterdam, the Netherlands.

Dion's Weblog 3.0

Good product + better packaging = improved sales 28Jul05

Madhouse Munchies generated $500.000 a year selling chips. The president realized the packaging wasn’t attractive or informative enough. Madhouse Munchies hires R.BIRD (a New York City design firm) to redesign their packaging.

In six months, with no new advertising, Madhouse was selling about 50 more bags of chips a month in every store. By year’s end its chips were in 1.000 new retail locations, and today, with the new packaging, the company is adding more than 100 new retailers a quarter and bringing in revenues of $10.000.000 a year.

Read all about it in an article entitled New Shelf Life at Fortune.com (here are the images referenced in the article).

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